The Rounded Square is the brand concept for a graphic design studio that believes great design should feel both solid and human.
Inspired by the idea that a rounded square is “a better square”—warm, approachable, and beautifully refined—this brand embodies clarity, empathy, and craftsmanship.
Here I showcase the primary logo and a simple brand style guide that captures the studio’s friendly yet professional personality.
Inspired by the idea that a rounded square is “a better square”—warm, approachable, and beautifully refined—this brand embodies clarity, empathy, and craftsmanship.
Here I showcase the primary logo and a simple brand style guide that captures the studio’s friendly yet professional personality.
