After several YouTube recordings, my client wanted a suitable name and logo to develop a professional and educational podcast on the Middle East, to be distributed across multiple channels. The first stage of the brand identity project involved researching the theme and identifying the right name for the podcast. I provided my client with several podcast name options, and after they chose, I developed three logo options.
The selected logo effectively integrates three key elements: the essence of a podcast, the concept of "past, present, and future" embedded in the podcast’s name, and the cultural element represented through the ornamental arrow design.
The final design package included the logo, logo animation, and business card design, ensuring the podcast's cohesive and professional brand identity.
The main logo for the podcast
The Style Sheet with logo variants, colours, fonts and symbols
The Patreon and the Spotify podcast pages with the logo
The business card design - face and back
Logo animation on videos made for podcast intro