Lovabit, a Kyrgyz Canadian company, was born with the idea of creating handmade and eco-conscious products, which would celebrate cultural diversity.
After the first two years on the market, the founder of the company wanted a new image for the brand that better reflects its values and the quality of its products. His story about his arrival in Canada provided elements that became important to the project, such as cultural identity and love for the environment and people.
To expand its market share among local creators and producers, a new visual identity was required for the brand while still maintaining its original voice. This involved a comprehensive redesign project which included the creation of a new logo, colour palette, typography, graphics, labels, and brand guide.
Several initial design concepts were developed and presented for the logo, typography, and colours. The final design features two heart-shaped fingerprints, which serve as a visual representation of both love and handmade products. Additionally, to maintain consistency with the new logo, a variety of unique icons and patterns were developed as part of the overall brand visual identity.
A new design for the logo
The old logo versus the new logo
Overview of the brand style guide
Icon design for different purposes
Different patterns for the packing design
The logo on labels
Character design from logo elements that can be used for different situations (marketing or products)
Pattern on T-shirt