I developed this logo for Green Go Electric Technology, a Chinese subsidiary of the Canadian company ACEL Power, which specializes in intelligent electric propulsion systems for boats. The brief called for a design that would visually capture the company’s essence — Electric. Intelligent. Marine. — while staying aligned with ACEL Power’s established color palette.
To meet this vision, I explored multiple design directions, creating a series of variations that reflect innovation, sustainability, and connection to the marine environment. You can see these iterations below.
To meet this vision, I explored multiple design directions, creating a series of variations that reflect innovation, sustainability, and connection to the marine environment. You can see these iterations below.
Primary Logo
Secondary Logo
Logo Variants