The project for building a brand identity for a flower shop began with thorough research into the competition and target audience to understand the market landscape and customer preferences.
The design process started with sketching numerous logo variants, focusing on modern floral designs that would serve as an appropriate symbol for the brand. Selected variants were then refined and digitized using Adobe Illustrator. Various colour schemes and font options were explored to find the perfect combination.
Once the final logo design was chosen, I established guidelines for its usage, including the minimum logo size, clear space requirements, and acceptable variations in secondary colours, black and white, and reverse image formats.
To ensure consistency in branding, I compiled all these elements into a comprehensive Brand Identity Guide, organized in a layout created with InDesign. This guide detailed the concept behind "Flora Studio" and provided instructions on the correct and incorrect applications of the logo.
Stradal logo for the shop
The main logo
Brand identity style guide
Business card and gift certificate design
Example of packiging designÂ
The logo on T-shirt