Designing an anti-discrimination social campaign requires careful planning, a deep understanding of the issues, and a strategic approach to communication.
In a society where the discourse surrounding the many facets of discrimination is an ever-present subject, I sought to bring to the fore a marginalized yet equally crucial issue: age discrimination. The idea for the project arose from a request to develop an advertising campaign for a social initiative of my choosing. The campaign’s focal point was to challenge ageism while simultaneously addressing the social biases concerning age that people encounter throughout their lives.
