This graphic design project aimed to create a packaging/ label design for a bottled beer brand, specifically for the summer season. The goal was to develop an attractive design that would appeal to many customers. I created design variants with a fun side, capturing the essence of enjoying a cold beer in the summer. To set the tone for the project, I started by making a mood board and then created hand-drawn sketches, from which I developed three design variants. After conducting a testing survey, the final design was chosen.
what does the main label look like on the beer bottle
The final label design
The moodboard made at the beginning of the project to establish the tone and message
The hand-drawn sketches
The three design variants that were tested
The final design on two bottles with different colors