Here, I developed a logo for a cosmetics company with the request that the main element of the design be an animal. I chose a giraffe as it offers numerous possibilities in terms of design and associations: elegance, naturalness, dreaming, relaxation, freedom, detachment, and an overview, among others. Below, you can see the logo construction process from the initial drawings to the composition of the style sheet, which includes the final logo, colours, and font.
The packaging with logo and patterns
The main logo
Initial designs and concepts
Trying several colors to choose the right palette
The brand's style sheet